Online Campaign Manager

Role Overview

We are seeking a highly motivated SEO & PPC Specialist to drive both organic and paid growth for digital platforms. This role requires a blend of technical SEO expertise and strong PPC campaign management skills, with an emphasis on delivering measurable results across search engines and social channels.

Key Responsibilities:

Search Engine Optimization (SEO)

• Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement fixes.
• Perform in-depth keyword research to identify high-value opportunities for both on-page and content strategies.
• Optimize website structure, metadata, headers, internal linking, and landing pages for search visibility and conversions.
• Collaborate with content teams to create SEO-optimized blogs, case studies, and web pages aligned with keyword strategies.
• Build authority and backlinks through ethical outreach, partnerships, and PR.
• Manage local SEO including Google My Business, citations, and reviews.
• Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC):

• Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and Meta Ads.
• Conduct keyword and audience research to build effective campaigns for lead generation.
• Write and test compelling ad copies; coordinate with designers for creatives (banners, video ads, carousels).
• Implement and optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS).
• Set up and manage remarketing campaigns and custom audience targeting.
• Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven adjustments.
• Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration.
• Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications:

• Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs, Screaming Frog.
• Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager, Meta Ads Manager.
• Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker dashboards.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills for ad copy, reporting, and stakeholder alignment.