Offline Marketing Manager

This role is responsible for driving lead generation, brand awareness, trade visibility, and loyalty initiatives through high-impact yet cost-effective marketing campaigns across India. The ideal candidate will bring strategic thinking, deep executional experience, and vendor network in the computer hardware or consumer electronics space.

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Key Responsibilities (KRA)

Lead Generation & Dealer Engagement

• Plan and execute PAN-India lead generation via telesales, WhatsApp campaigns, and outbound calls

• Build processes and reporting systems to improve lead qualification and dealer onboarding

Offline & Trade Marketing

• Organize dealer meets, product demos, training events, and trade activations in key markets

• Manage planning and execution of hoardings, wall paints, standees, and POP materials

Dealer Loyalty & Incentive Programs

• Design and operate quarterly schemes, reward programs, and loyalty-based tier structures

• Track dealer engagement, scheme ROI, and repeat order metrics

Outdoor & ATL Advertising

• Strategize and execute billboard, metro, and low-cost ATL campaigns across key markets

• Handle vendor selection, rate negotiations, and campaign monitoring

POP & Collateral Management

• Oversee procurement, printing, and distribution of POP materials to regional branches and dealers

• Ensure visibility compliance across retail counters and showrooms

Budget & Vendor Management

• Manage marketing budget efficiently and ensure cost-effective execution

• Evaluate and onboard local and national vendors for design, printing, media, and events

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Candidate Requirements

Experience & Background

• Minimum 10 years in marketing roles in computer hardware, IT peripherals, or electronics

• Proven experience in offline/trade marketing, ATL execution, and dealer network management

Skills

• Strong knowledge of outdoor advertising, local activations, and regional marketing

• Excellent communication, team handling, and cross-functional coordination skills

• Ability to travel as required for campaign supervision and dealer engagement

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Salary & Compensation

• ₹60,000 to ₹1,25,000 per month (Based on experience and fit)

• Performance-based bonuses

• Travel allowance and execution budgets provided

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Location

• Delhi NCR (Okhla Office HQ)

• Will require monthly travel across regions (5-10 days/month)