Ecommerce Specialist

Job Description

Job Description: Ecommerce Executive Position Overview We are seeking a motivated and detail-oriented Ecommerce Executive to join our dynamic team. The ideal candidate will be responsible for managing product listings, creating compelling content, designing advertising campaigns for Amazon Marketing Services (AMS) and Flipkart Marketing Services (FMS), and collaborating closely with the Design team for creatives and video preparation. This role is essential in enhancing our online presence and driving sales through effective product representation and marketing strategies. Key Responsibilities 1. Product Listings · Create and Optimize Product Listings : Develop and manage product listings across various ecommerce platforms, ensuring they are accurate, detailed, and appealing to customers. · SEO Optimization : Implement SEO best practices to improve product visibility and search ranking on ecommerce platforms. · Inventory Management : Monitor stock levels and update listings accordingly to prevent overselling or stockouts. 2. Content Writing · Product Descriptions : Write engaging and informative product descriptions that highlight key features and benefits, tailored to the target audience. · Keyword Research : Conduct keyword research to identify relevant terms and phrases to include in product listings for better searchability. · Content Strategy : Develop a content calendar and strategy to ensure timely updates and promotions are communicated effectively. 3. Campaign Design · AMS Campaigns : Design and implement advertising campaigns on Amazon, including Sponsored Products, Sponsored Brands, and Display Ads, to maximize reach and conversion rates. · FMS Campaigns : Create and manage Flipkart advertising campaigns, focusing on audience targeting, ad design, and performance tracking. · Performance Analysis : Analyze campaign performance metrics and optimize strategies based on data insights to improve ROI. 4. Collaboration with Design Team · Creative Brief Development : Work closely with the Design team to develop creative briefs for product images, banners, and promotional videos. · Video Preparation : Collaborate on video content creation, ensuring that all visuals align with brand guidelines and marketing objectives. · Feedback and Revisions : Provide constructive feedback to the Design team and participate in the review process to ensure high-quality deliverables.