National Sales Head- India

Role Overview

The Country Manager will be responsible for spearheading RIM’s operations and growth in India. As the primary custodian of the brand’s market presence, he/she will own the Profit & Loss responsibility, build and lead regional teams, drive distributor and channel partner engagement, and position RIM as a leading brand in the ergonomic seating category. This is a strategic leadership role suited for a highly driven professional with proven experience in premium office furniture or allied building materials.

Key ResponsibilitiesBusiness Leadership

• Full ownership of P&L for RIM India.

• Define and execute growth strategy in line with board vision.

• Lead market penetration and brand positioning across key metro and tier-1 cities.

Sales, Distribution & Channel Management

• Drive sales through architects, interior designers, PMCs, corporates, and government channels.

• Develop and manage regional sales managers and build a pan-India sales structure.

• Actively support, train, and grow the distributor network across India.

• Collaborate with channel partners to ensure proper brand positioning, pricing, and customer service.

• Set and achieve monthly/quarterly/annual revenue targets.

Relationship Management

• Build strong relationships with key influencers: top architects, project consultants, interior designers, and facility heads.

• Represent the brand at industry events, exhibitions, and forums.

Marketing & Brand Building

• Work with HQ to localize brand messaging and product positioning.

• Drive digital and offline marketing campaigns in collaboration with internal teams and external agencies.

Team Building & Operations

• Hire, mentor, and lead a high-performing sales and support team.

• Ensure efficient operations from pre-sales to post-installation.

• Oversee CRM and reporting discipline.

Requirements

• 8-10 years of experience in sales/business leadership in premium office furniture, building materials, or related sectors.

• Strong network with architects, PMCs, and interior designers across major Indian cities.

• Demonstrated experience managing P&L and scaling teams.

• Hands-on experience in managing channel/distributor ecosystems across geographies.

• Excellent communication, negotiation, and leadership skills.

• Entrepreneurial mindset with the ability to work in a fast-paced, growth-oriented environment.

• MBA preferred (not mandatory).

Key Performance Indicators (KPIs)

• Target / Frequency.
• Sales Revenue - Monthly/Quarterly/Annual Targets
• Gross Margin Achievement - Defined profitability thresholds.
• P&L Management - Quarterly EBITDA & expense control.
• Distributor Engagement - Regular training, visits, and support plans
• Distributor Sales Growth - % YoY growth from each key distributor
• New Client Acquisition - Number of key accounts onboarded
• Channel Partner Expansion - Number of dealers/design firms activated
• A&D Engagements - Number of meetings/events with influencers
• Team Growth & Stability - Team hiring, training, and retention metrics
• Brand Awareness - Participation in events / earned media
• CRM & Reporting Discipline - Weekly reporting accuracy and insights

If this sounds like you, or someone you know, we would be happy to be in touch.

Please drop your CV at kapoor@rim.cz