National Lead - Business Operation

Location Coverage: Pan-India | Function: Business Operations | Seniority: Leadership

Work Location: Bangalore/Pune/Mumbai

The FirstCry Parent Contact Program at hospitals and maternity clinics is India’s largest and longest-running initiative of its kind, and a cornerstone of FirstCry’s growth strategy. As the National Program Lead, you will play a pivotal role in shaping and scaling this flagship initiative that builds enduring trust with new parents at the most critical life stage.

This role demands an entrepreneurial mindset, a passion for operational excellence, and the ability to lead large, diverse teams across geographies. You will own the P&L, strategic partnerships, network growth, and supply chain—ensuring this high-impact program continues to deliver exceptional value to parents, partners, and the FirstCry ecosystem.

Key Responsibilities

Business & Strategic Leadership

• Own and drive the P&L of the Parent Contact Program, delivering on monthly and annual targets.
• Define and execute growth strategies to unlock new business value and adjacent opportunities.
• Identify and act on opportunities to scale the hospital and maternity clinic network across India.
• Team & Operations Management
• Lead a pan-India team of 100+ managers, data executives, and field operations staff—from recruitment and training to performance management.
• Foster a culture of accountability, cost-efficiency, and continuous improvement in all operational processes.
• Be on the ground: travel extensively to drive performance, understand local challenges, and build field rapport.

Partner & Network Management

• Sustain and expand brand partnerships—manage current partners and onboard new ones to ensure long-term program revenue.
• Oversee account management, reporting, and documentation with brand stakeholders and internal leadership.
• Deepen engagement with the hospital partner ecosystem while exploring new touchpoints in the maternal-child journey.

Supply Chain & Logistics Oversight

• Ensure inventory and gifting kits are On Time, In Full (OTIF) at hospitals across India.
• Manage warehouse operations, replenishment, logistics, and vendor coordination across multiple locations.
• Monitor and optimize the end-to-end supply chain with a sharp eye on cost and reliability.

You Should Apply If You:

• Are obsessed with execution and thrive on building systems that scale.
• Have 5–12 years of experience in business operations, FMCG, field programs, logistics, or retail networks.
• Have exceptional people leadership skills—can drive performance across distributed teams.
• Enjoy traveling frequently and being present at the ground level.
• Are detail-oriented, data-driven, and have a bias for action.
• Excel in high-pressure, fast-paced environments where ownership is non-negotiable.

This is not a desk job. It’s a builder’s role—where every day, you will shape how FirstCry connects with millions of new parents