Mid-senior Digital Marketing Executive

Position: Mid-Senior Digital Marketing Executive

Opportunity Type: On-desk [Full-time]

[Note: We're looking for immediate joiners]

Experience: 2 - 3 years

Job location: Madurai [TamilNadu]

We are seeking a data-driven and strategic SEO Specialist to join our marketing team. This role is ideal for someone with deep expertise in organic search and a strong understanding of the B2B SaaS landscape. You will be responsible for developing and executing SEO strategies that drive qualified traffic, improve search rankings, and contribute to pipeline growth.

Key Roles & Responsibilities:

• Develop and execute SEO strategies to meet monthly/yearly MQL goals, with a focus on ranking, driving organic traffic and conversions. 
• Review and analyze the website and web pages regularly for detailed & Optimize website architecture, SEO checks & content optimization, landing pages for search engines and user experience.
• Lead and mentor other junior SEO folks on the team
• Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
• Conduct keyword research, competitive analysis, and content gap analysis to identify growth opportunities.
• Collaborate with content, product marketing, and web development teams to ensure SEO best practices are integrated.
• Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Stay updated with the latest SEO trends, algorithm updates, and industry developments.
• Manage technical SEO audits and recommend fixes for crawlability, indexation, and site speed.
• Build and execute link-building strategies to improve domain authority and rankings.
• Support international SEO efforts, including hreflang implementation and geo-targeting.

Requirements:

• 2 - 3 years of hands-on SEO experience, preferably in a B2B SaaS, E-commerce, Blockchain environments.
• Proven track record of improving organic traffic and keyword rankings.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS.
• Proficiency in SEO tools like SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Analytical mindset with experience in Google Analytics, Looker Studio, or similar.
• Excellent communication and project management skills.
• Familiarity with content marketing and demand generation strategies.

Preferred Qualifications:

• Experience working with cross-functional teams in a fast-paced SaaS company.
• Knowledge of conversion rate optimization (CRO) and Strong experience with A/B testing various forms of outreach campaigns.
• Use a creative approach to work on email copies for backlinks that evoke response.
• Understanding of paid search and how it complements organic efforts.
• Certifications in SEO, Google Analytics, or related fields are a plus.

Who you are: 

• Proven 2-3 years of experience as an outreach specialist with a strong portfolio of written work.
• Solid understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Experienced with SEO and outreach tools like Ahrefs, SEMrush, Snov.io, Buzzstream.
• Analytics mindset to read the data of open rate, bounce rate and response rate to solve the problem
• Proven results of acquiring backlinks already, especially high-quality backlinks.
• Creating partnerships for link building

Benefits:

• You’ll own your work from day one. There will be no micromanaging. Just trust and impact. 
• You’ll work collaboratively with teams that’s scaling fast but still feels like a close-knit crew. Think startup energy with global reach. 
• You’ll be surrounded by curious minds, creative thinkers, and people who genuinely care
• Open and supportive culture
• Default weekend holidays & incentives based on achievements