Microsoft Dynamics 365 Customer Insights + Journeys Consultant

Organizational Description: At Cambay Solutions, we drive B2B growth and customer retention through intelligent marketing automation. As a Microsoft Solutions Partner, we specialize in leveraging Dynamics 365 Customer Insights + Journeys to help businesses cross-sell, upsell, and reactivate lost leads with data-driven precision. Position Purpose: We are seeking a B2B-focused Dynamics 365 Customer Insights + Journeys Consultant to design and execute high-impact marketing campaigns aimed at: • Cross-selling and upselling existing clients • Nurturing cold/lost leads to re-engage them • Launching targeted service-offering campaigns • Managing a monthly B2B newsletter to drive engagement You will own the strategy, execution, and optimization of these initiatives, ensuring they align with revenue goals and customer lifecycle stages. Key Accountabilities: 1. B2B Campaign Strategy & Execution • Design automated customer journeys for cross-sell/upsell, lead reactivation, and servicebased promotions. • Build segmentation strategies to target high-value accounts and decision-makers. • Develop and deploy a monthly B2B newsletter with personalized content. 2. Lead Nurturing & Reactivation • Create drip campaigns to re-engage cold/lost leads using behavioral triggers and AI insights. • Implement lead scoring models to prioritize follow-ups for sales teams. 3. Integration & Optimization • Sync D365 Customer Insights + Journeys with LinkedIn Sales Navigator, Power BI, and Sales Module for closed-loop reporting. • Ensure real-time data flow between marketing and sales to track pipeline impact. • Monitor campaign performance (CTR, conversions, revenue influence) and refine based on insights. 4. Compliance & Best Practices • Maintain GDPR/CCPA compliance in all data handling and outreach. • Follow Microsoft’s latest B2B marketing best practices (e.g., account-based marketing (ABM) integrations). Required Skills & Experience: ✔ 3-5+ years in Dynamics 365 Marketing (Customer Insights + Journeys) with a B2B focus. ✔ Proven experience in: • B2B lead nurturing, cross-sell/upsell campaigns, and email marketing. • LinkedIn integration, lead scoring, and CRM-sales alignment. • A/B testing, analytics, and ROI measurement. ✔ Ability to translate technical setups into business outcomes (e.g., "This workflow increased upsell conversions by X%"). Show more Show less