Meta & Google Ads Specialist

Brand: Varnika Arora (Contemporary Fashion Jewelry)

Location: Remote (Delhi-based preferred for easier collaboration)

Engagement Type: Freelance / Commission-Based / Hybrid

Compensation: Open to retainer, commission-based, or hybrid — as long as it drives real conversions

Are you a performance marketer who knows how to turn ad spend into actual paying customers?

We’re looking for a Meta + Google Ads Specialist to scale the digital performance of Varnika Arora — a contemporary jewelry brand known for its design aesthetic and celebrity presence. We’re not looking for someone to simply “run ads” — we’re looking for a strategic partner who can generate conversions, optimize ROAS, and help us scale our D2C business sustainably.

We looking for someone truly result-driven, who treats every rupee like their own and is confident in their ability to deliver.

We’re open to flexible payment models — whether that’s a monthly retainer, a commission-based structure tied to sales, or a hybrid of both.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Meta (Instagram + Facebook) and Google (Search, Display, Shopping)

• Build full-funnel strategies with retargeting, lookalikes, and conversion campaigns

• Constantly test creatives, formats, and audiences to improve performance

• Collaborate with our design/content team to develop effective ad visuals & messaging

• Track performance metrics (ROAS, CAC, CTR, CVR), and iterate campaigns weekly

• Set up accurate tracking via Meta Pixel, Conversions API, and Google Analytics (GA4)

• Suggest website, landing page, and checkout improvements to increase conversion rates

What We’re Looking For

• Minimum 2–5 years experience managing Meta & Google Ads for D2C brands (fashion/jewelry/beauty a huge plus)

• Proven track record of scaling ad accounts and delivering conversions (not just traffic)

• Deep understanding of paid funnels, retargeting, customer behavior, and ad creatives

• Strong with numbers: ROAS, CPA, CTR, LTV, CAC — and how to improve them

• Experience with Shopify is a bonus

• Can work independently, take ownership, and deliver weekly progress updates

• Comfortable working on performance-based compensation — if you’re confident in results

Why Work With Us

• Founder-led brand with strong aesthetic + celebrity credibility

• Creative freedom, direct communication, and quick decision-making

• Open to remote or flexible working

• Potential for long-term collaboration based on performance

• You’ll directly impact growth and revenue — and get rewarded for it

To Apply

Send an email to varnikaaroraofficial@gmail.com with:

• Resume

• Portfolio or campaign performance examples (ROAS, conversions, ad screenshots, client names if allowed)

• Your preferred compensation model: retainer, commission-based, or hybrid

• Availability and any past brands you’ve scaled