Brand: Varnika Arora (Contemporary Fashion Jewelry) Location: Remote (Delhi-based preferred for easier collaboration) Engagement Type: Freelance / Commission-Based / Hybrid Compensation: Open to retainer, commission-based, or hybrid — as long as it drives real conversions Are you a performance marketer who knows how to turn ad spend into actual paying customers? We’re looking for a Meta + Google Ads Specialist to scale the digital performance of Varnika Arora — a contemporary jewelry brand known for its design aesthetic and celebrity presence. We’re not looking for someone to simply “run ads” — we’re looking for a strategic partner who can generate conversions, optimize ROAS, and help us scale our D2C business sustainably. We looking for someone truly result-driven, who treats every rupee like their own and is confident in their ability to deliver. We’re open to flexible payment models — whether that’s a monthly retainer, a commission-based structure tied to sales, or a hybrid of both. Key Responsibilities • Plan, launch, and optimize paid ad campaigns across Meta (Instagram + Facebook) and Google (Search, Display, Shopping) • Build full-funnel strategies with retargeting, lookalikes, and conversion campaigns • Constantly test creatives, formats, and audiences to improve performance • Collaborate with our design/content team to develop effective ad visuals & messaging • Track performance metrics (ROAS, CAC, CTR, CVR), and iterate campaigns weekly • Set up accurate tracking via Meta Pixel, Conversions API, and Google Analytics (GA4) • Suggest website, landing page, and checkout improvements to increase conversion rates What We’re Looking For • Minimum 2–5 years experience managing Meta & Google Ads for D2C brands (fashion/jewelry/beauty a huge plus) • Proven track record of scaling ad accounts and delivering conversions (not just traffic) • Deep understanding of paid funnels, retargeting, customer behavior, and ad creatives • Strong with numbers: ROAS, CPA, CTR, LTV, CAC — and how to improve them • Experience with Shopify is a bonus • Can work independently, take ownership, and deliver weekly progress updates • Comfortable working on performance-based compensation — if you’re confident in results Why Work With Us • Founder-led brand with strong aesthetic + celebrity credibility • Creative freedom, direct communication, and quick decision-making • Open to remote or flexible working • Potential for long-term collaboration based on performance • You’ll directly impact growth and revenue — and get rewarded for it To Apply Send an email to varnikaaroraofficial@gmail.com with: • Resume • Portfolio or campaign performance examples (ROAS, conversions, ad screenshots, client names if allowed) • Your preferred compensation model: retainer, commission-based, or hybrid • Availability and any past brands you’ve scaled