Meta & Google Ads Specialist

Company Description

Savi India celebrates authenticity and elegance through timeless ethnic wear created in the heart of Jaipur. Infused with love and inspired by Indian heritage, art, and culture, our collections seamlessly blend tradition with modern designs. Our range features kurtas, dresses, tops, bottoms, scarves, and more, crafted with techniques like block prints, ikat, and shibori. Focused on sustainability, comfort, and elegance, we empower women to embrace their individual beauty with ethnic fusion wear that suits both everyday life and festive occasions.

Role Description

This is a full-time, on-site role based in Jaipur for a Meta & Google Ads Specialist. The specialist will be responsible for creating, managing, and optimizing Meta (Facebook, Instagram) and Google Ads campaigns to drive traffic, engagement, and sales. Key responsibilities include budgeting, audience targeting, ad copy and creative development, performance analysis, and implementing strategies to maximize ROI. The role will collaborate with the marketing team to align campaigns with broader business goals.

Qualifications

• 3-5 years of Experience with Meta Ads Manager and Google Ads for creating, managing, and optimizing ad campaigns
• Strong skills in digital marketing strategy, including keyword research, audience segmentation, and A/B testing
• Proficiency in analyzing campaign performance metrics, generating reports, and providing actionable insights
• Knowledge of ad trends, bidding strategies, and automated targeting techniques
• Excellent communication and collaboration skills for working with cross-functional teams
• Familiarity with the fashion industry and e-commerce trends is a plus
• Bachelor's degree in Marketing, Business, Advertising, or a related field is preferred