Job
Description
About the Company: We are a performance-driven digital marketing agency based in Jaipur, dedicated to helping brands grow through data-backed strategies, creative campaigns, and ROI-focused solutions. Our client base includes both Indian and international e-commerce and service-based brands. We’re now expanding our team and looking for an experienced Meta Ads Specialist to lead our paid campaigns on Facebook & Instagram. Role Overview: As a Meta Ads Specialist, you will be responsible for planning, executing, optimizing, and scaling Meta (Facebook & Instagram) ad campaigns for lead generation and e-commerce clients. This role requires a strong understanding of ad targeting, copy, creatives, funnel strategies, and analytics to achieve high performance and measurable ROI. Key Responsibilities: Develop, implement, and optimize paid social campaigns on Meta (Facebook & Instagram) Create campaign strategies based on client goals (lead generation, sales, reach, engagement) Perform thorough audience research and testing to improve ad performance Write compelling ad copies and coordinate with design teams for creatives Set up retargeting and custom audience strategies using Meta Pixel and events Monitor, analyze, and report campaign performance regularly A/B test creatives, copies, and placements to improve CTR and ROAS Stay updated with Meta Ads trends, algorithm changes, and platform policies Manage budgets effectively and scale campaigns profitably Work closely with account managers and clients to align on goals and strategies Requirements: 2–6 years of hands-on experience in running Facebook/Meta Ads campaigns Proven track record of scaling ad campaigns with strong ROAS Strong understanding of Meta Business Manager, Ads Manager, and Pixel/Event setups Experience with e-commerce campaigns (DPA, Conversion Ads, Retargeting, etc.) is a must Good analytical skills with experience using Google Analytics, Meta Analytics, etc. Ability to write high-performing ad copies and guide creatives Proficiency in managing budgets from ₹50,000 to ₹5,00,000+ monthly Strong communication and reporting skills Based in Jaipur or willing to work on-site Nice to Have: Experience with international ad accounts Knowledge of email marketing, funnel strategies, or Google Ads Certification in Meta Blueprint (optional but a plus) What We Offer: Opportunity to work with growing D2C brands and startups Collaborative and creative work environment Performance-based incentives and bonuses Exposure to high-budget campaigns and growth strategies Learning and development support to upskill in digital advertising To Apply: Send your resume, portfolio of past campaign results, and a short note about your experience to [Insert Email] with the subject line "Application – Meta Ads Specialist – Jaipur". Show more Show less
