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TripFactory Pvt Ltd
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Meta Ads Specialist

Meta Ads Specialist

TripFactory Pvt Ltd

0 years

|

2 - 6 Lacs

Posted:1 day ago| Platform: GlassDoor logo

Apply

Skills Required

ads research analyze metrics content tracking api analytics efficiency

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan, create, and manage Meta (Facebook & Instagram) ad campaigns for lead generation, sales, and brand awareness.
Conduct in-depth audience research and build custom, lookalike, and saved audiences.
Develop and implement A/B tests for creatives, copy, placements, and bidding strategies.
Optimize campaigns daily to achieve target KPIs (CPL, CPA, ROAS, CTR, CPM, etc.).
Monitor and analyze performance metrics; prepare weekly and monthly reports.
Work closely with content/creative teams to guide ad creatives based on performance insights.
Set up tracking using Meta Pixel, Conversions API, and relevant analytics tools.
Stay current with Meta Ads best practices, algorithm updates, and new platform features.
Manage budgets effectively, ensuring cost efficiency and maximum ROI.
Troubleshoot campaign delivery issues, tracking errors, or disapproved ads.

I

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

Health insurance
Paid time off
Provident Fund

Work Location: In person

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TripFactory Pvt Ltd

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