Meta Ads Specialist

Trip Factory Pvt. Ltd.

0 years

2 - 4 Lacs

shiliguri

Posted:10 hours ago| Platform: GlassDoor logo

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Skills Required

ads test research analysis analyze metrics content design marketing retargeting strategies reports

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan and execute Meta (Facebook & Instagram) ad campaigns for TripFactory products, destinations, and offers.
Create and test ad creatives, copy, audiences, and placements for optimum performance.
Optimize campaigns daily to improve ROI, reduce CPL, and increase conversions.
Conduct audience research, competitor analysis, and funnel optimization.
Track and analyze campaign metrics using Meta Ads Manager, GA4, and internal dashboards.
Coordinate with the content, design, and product teams to align marketing goals.
Implement retargeting and remarketing strategies to improve lead quality and sales.
Prepare weekly/monthly performance reports with insights and recommendations.
Stay updated on Meta ads policies, trends, and new ad formats.
Manage budgets effectively and ensure best utilization across campaigns.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Health insurance
Paid time off
Provident Fund

Work Location: In person

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