Meta Ads Specialist

Role Overview: As a Meta Ads Specialist at PincodeKart, you will be responsible for planning, executing, and optimizing Facebook Ads, Instagram Ads, and Meta Business Suite campaigns. Your goal will be to drive leads, conversions, and ROI by creating and managing high-performing ad campaigns. Key Responsibilities: - Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and sales. - Develop and implement data-driven advertising strategies to maximize ROI. - Conduct audience research, A/B testing, and ad performance analysis. - Monitor budgets, track KPIs, and prepare detailed performance reports. - Collaborate with the creative team to design high-converting ad creatives and copy. - Stay updated with the latest Meta Ads trends, policies, and best practices. Qualifications Required: - Minimum 2 years of proven experience in managing Meta Ads (Facebook & Instagram). - Strong understanding of Facebook Ads Manager, Meta Business Suite, and pixel tracking. - Expertise in campaign optimization, retargeting, and lookalike audience strategies. - Ability to analyze metrics, generate reports, and improve conversion rates. - Good communication skills and a results-oriented mindset. Additional Details: PincodeKart is a fast-growing e-commerce marketplace revolutionizing retail by connecting manufacturers, retailers, and customers across India. The company offers benefits including paid sick time, paid time off, and Provident Fund. The work location for this role is in person. (Note: The Preferred Skills section was omitted as it did not contain specific details relevant to the job description provided.),