Meta Ads Specialist

2 - 3 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Meta Ads Specialist

Company:

About Fission Infotech

Fission Infotech is a 15+ year-old full-stack IT & AI consulting company delivering high-quality solutions through a fully in-office, controlled development model. We work across specialized technology divisions and collaborate with global clients to drive innovation, scalability, and long-term business impact.

Role Overview

Meta Ads Specialist

Key Responsibilities

  • Plan, execute, and optimize

    Meta (Facebook & Instagram) lead generation campaigns

    .
  • Monitor campaign performance daily and optimize for CPL, conversion rate, and overall ROI.
  • Set up A/B tests for creatives, audiences, placements, and landing pages.
  • Build custom audiences, lookalikes, and advanced targeting strategies.
  • Collaborate with the design and content team to create high-performing ad creatives.
  • Track pixel performance, event setups, and troubleshoot tracking issues.
  • Prepare weekly and monthly performance reports with insights and recommendations.
  • Stay updated with Meta ads policies, new features, and best practices.

Required Skills & Qualifications

  • 2 - 3 years of hands-on experience

    managing Meta Ads campaigns with proven lead generation results.
  • Strong understanding of Facebook Ads Manager, Events Manager, and analytical metrics.
  • Experience with campaign setup, optimization, scaling, and performance tracking.
  • Knowledge of retargeting funnels, custom audiences, and lookalike modeling.
  • Ability to analyze data and convert insights into actionable strategies.
  • Good communication skills and ability to collaborate with cross-functional teams.
  • Experience in B2B or IT industry campaigns is a plus.

What We Offer

  • Opportunity to work with a fast-growing IT & AI consulting company.
  • Exposure to diverse campaigns and high-growth marketing strategies.
  • Collaborative and talent-driven workplace.
  • Competitive salary and performance-based incentives.

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