Meta Ads Specialist

Meta Ads Specialist

Company:

About Fission Infotech

Fission Infotech is a 15+ year-old full-stack IT & AI consulting company delivering high-quality solutions through a fully in-office, controlled development model. We work across specialized technology divisions and collaborate with global clients to drive innovation, scalability, and long-term business impact.

Role Overview

Meta Ads Specialist

Key Responsibilities

• Plan, execute, and optimize

  Meta (Facebook & Instagram) lead generation campaigns

  .
• Monitor campaign performance daily and optimize for CPL, conversion rate, and overall ROI.
• Set up A/B tests for creatives, audiences, placements, and landing pages.
• Build custom audiences, lookalikes, and advanced targeting strategies.
• Collaborate with the design and content team to create high-performing ad creatives.
• Track pixel performance, event setups, and troubleshoot tracking issues.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated with Meta ads policies, new features, and best practices.

Required Skills & Qualifications

• 2 - 3 years of hands-on experience

  managing Meta Ads campaigns with proven lead generation results.
• Strong understanding of Facebook Ads Manager, Events Manager, and analytical metrics.
• Experience with campaign setup, optimization, scaling, and performance tracking.
• Knowledge of retargeting funnels, custom audiences, and lookalike modeling.
• Ability to analyze data and convert insights into actionable strategies.
• Good communication skills and ability to collaborate with cross-functional teams.
• Experience in B2B or IT industry campaigns is a plus.

What We Offer

• Opportunity to work with a fast-growing IT & AI consulting company.
• Exposure to diverse campaigns and high-growth marketing strategies.
• Collaborative and talent-driven workplace.
• Competitive salary and performance-based incentives.