Media Planning Manager

About SRV Media

SRV Media is a full-stack digital marketing agency delivering impactful solutions across performance marketing, creative strategy, and technology. We partner with brands to drive measurable business outcomes through data-driven campaigns and innovative strategies.

Role Overview

Media Planner

Key Responsibilities

• Media Planning & Strategy

• Develop performance-driven media plans across Google (Search, Display, YouTube) and Meta (Facebook & Instagram).
• Allocate budgets effectively to maximize ROI and meet campaign objectives.
• Stay updated on digital ad trends, new tools, and platform updates.

• Campaign Management

• Set up, monitor, and optimize campaigns across Google and Meta platforms.
• Track performance metrics (CTR, CPC, CPA, ROAS, etc.) and implement data-backed optimizations.
• Conduct A/B testing on creatives, audiences, and bidding strategies.

• Analytics & Reporting

• Analyze campaign performance to generate actionable insights.
• Prepare detailed performance reports and dashboards for clients and internal teams.

• Client Handling & Communication

• Act as the primary point of contact for assigned clients.
• Understand client goals and translate them into effective media strategies.
• Present campaign strategies, performance updates, and future recommendations confidently.
• Manage expectations and ensure smooth coordination between internal teams and clients.

Required Skills & Qualifications

• Proven experience (2–4 years) in media planning and campaign execution on

  Google Ads & Meta Ads

  .
• Strong knowledge of digital marketing metrics and performance optimization techniques.
• Hands-on experience with tools like

  Google Analytics, Google Tag Manager, Data Studio

  .
• Excellent communication and presentation skills for client handling.
• Ability to manage multiple campaigns and clients simultaneously.
• Analytical mindset with a problem-solving approach.

Good to Have

• Agency experience with multi-industry clients.
• Knowledge of programmatic advertising, LinkedIn Ads, or other digital platforms.
• Google Ads and Meta Blueprint certifications.