Media Planning Manager

About the Role

Media Planner

Key Responsibilities

• Plan, set up, and optimize campaigns on

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  .
• Conduct audience research, keyword analysis, and competitor benchmarking to craft effective media strategies.
• Monitor campaign performance daily, optimize for KPIs (CTR, CPC, ROAS, CPA), and prepare actionable insights.
• Manage client accounts end-to-end — from briefing to strategy, execution, reporting, and performance reviews.
• Serve as the primary

  point of contact for clients

  , ensuring clear communication, expectation setting, and campaign alignment with business goals.
• Collaborate with creative, analytics, and strategy teams to deliver integrated campaigns.
• Stay updated on Google & Meta platform updates, industry best practices, and emerging ad tech.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years of hands-on experience in

  Google Ads & Meta Ads campaign management

  .
• Strong knowledge of performance marketing metrics: CTR, CPM, CPC, ROAS, CPA.
• Proven experience in

  client servicing/account management

  .
• Excellent communication, presentation, and problem-solving skills.
• Proficiency in analytics tools (Google Analytics, Data Studio, Meta Ads Manager).