Media Planning Manager

As a Media Strategy & Planning professional, you will play a crucial role in developing comprehensive media strategies focusing primarily on Digital platforms. Your responsibilities will include: - Developing 360 media strategies with a primary emphasis on Digital channels. - Conducting market, category, and audience analysis to identify potential media opportunities. - Building and optimizing media plans to enhance reach, frequency, and ROI across offline channels. - Recommending media mixes that strike a balance between brand-building ATL campaigns and tactical BTL initiatives. In terms of Client & Stakeholder Engagement, you will be expected to: - Serve as the primary point of contact for clients, effectively translating briefs into impactful media strategies. - Present media recommendations and rationale to senior stakeholders. - Collaborate closely with creative, digital, and performance teams to ensure seamless integrated execution. For Campaign Execution & Optimization, your duties will involve: - Liaising with media owners/vendors for inventory negotiation and finalizing plans. - Ensuring campaign delivery aligns with the approved strategy, timelines, and KPIs. - Tracking campaign performance metrics such as GRPs, TRPs, reach, and frequency, and making optimization recommendations. When it comes to Research & Tools, you will be expected to: - Utilize media planning tools and data sources like BARC, IRS, TGI, TAM, and MAP. - Translate research insights into actionable offline planning recommendations. - Stay informed about emerging media opportunities such as CTV, regional print, and transit OOH. This role offers you the opportunity to make a significant impact by driving effective media strategies, engaging with clients and stakeholders, optimizing campaign performance, and staying abreast of industry trends and tools.,