Media Buyer - Meta Ads

Industry & Sector

Position

About The Opportunity

• Plan, set up and manage full-funnel Meta campaigns (awareness → consideration → conversion) with clear KPI focus (ROAS, CPA, LTV).
• Execute budget allocation and bidding strategies (CBO, manual bids, Advantage+ features) to scale profitable campaigns while maintaining unit economics.
• Implement and maintain tracking (Meta Pixel, Conversions API, event mapping) and validate data integrity across platforms.
• Design, run and analyze structured A/B and multivariate tests for creatives, audiences, placements and funnels to improve conversion rates and CAC.
• Monitor performance daily, generate insights, and deliver concise optimization plans and weekly performance reports to stakeholders.
• Collaborate with creative, growth, and analytics teams to prioritize tests, refine launch strategies, and document SOPs for campaign governance.
  

Skills & Qualifications

• Proven hands-on experience managing Meta (Facebook & Instagram) ad campaigns for e-commerce or D2C brands with measurable performance improvements.
• Deep working knowledge of Meta Ads Manager and Meta Business Manager for campaign setup and account structure.
• Strong implementation skills for Meta Pixel and Conversions API with experience validating conversion tracking.
• Demonstrable expertise in A/B testing, audience segmentation (custom & lookalike), and scaling winning creatives.
• Analytical proficiency: ability to interpret metrics (ROAS, CPA, CTR, CVR) and translate into optimization actions and forecasts.
• Experience creating dashboards and reports to communicate performance to growth and leadership teams.
  

Preferred

• Experience with Google Analytics 4 and event-driven attribution models.
• Experience running e-commerce stacks on Shopify or similar platforms.
• Meta (Facebook) certifications or prior agency-side performance marketing background.
  

• Hybrid working model with flexible in-office days and remote time to support work-life balance.
• Performance-linked incentives, professional development budget, and access to modern martech tools.
• Fast-paced, test-and-learn culture with clear ownership and rapid career progression for top performers.