Digital Marketing Manager

Role Overview

Digital Marketing Manager

own the growth of 3–4 premium fashion brands end-to-end.

leadership role

Key Responsibilities

• Take complete responsibility for 3–4 assigned fashion brands (including saree brands), ensuring steady month-on-month growth.
• Create integrated digital marketing strategies covering content, paid ads, and retention flows.
• Plan, launch, and scale high-budget campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms, meeting ROAS and CPA goals.
• Oversee monthly content calendars (Reels, Stories, Posts) to keep brand messaging consistent.
• Manage product catalogs, checkout flows, and on-site conversion rate optimization (CRO).
• Set up and optimize WhatsApp and email automations, including abandoned-cart recovery and re-engagement sequences.
• Track KPIs such as CTR, ROAS, CAC, and AOV. Present weekly/monthly reports with actionable insights.
• Guide and mentor a small team of marketing executives, content creators, and designers to deliver exceptional output.
• Coordinate with brand founders to align marketing actions with sales targets and creative vision.
  

Ideal Candidate Profile

• 2–4 years of proven digital marketing experience, preferably in fashion eCommerce or D2C brands.
• Strong understanding of Meta Ads, Google Ads, Shopify, and WhatsApp marketing.
• Ability to manage multiple brands/accounts simultaneously with clear growth accountability.
• Blend of creative thinking and data-driven execution.
• Strong leadership and communication skills to manage a team and coordinate with clients.
• Passion for fashion and trends, with an eye for brand storytelling.
  

30-60-90 Day Milestones

30 Days:

60 Days

90 Days:

Why Join WePix

• Be part of a fast-scaling fashion eCommerce agency that partners with leading saree and apparel brands.
• Gain end-to-end ownership of digital growth strategies and execution.
• Work with a creative, growth-oriented team that values innovation and data-driven decisions.