Media Buyer

Job Description: Media Buyer – 2-3 Years Experience Position: Media Buyer (Meta Ads Specialist) Location: On-site Experience: 2-3 years in digital media buying, with expertise in Meta Ads (Facebook & Instagram) Employment Type: Full-time About the Role: We are looking for a skilled Media Buyer with 2-3 years of experience specializing in Meta Ads (Facebook & Instagram) . The ideal candidate will have a strong understanding of performance marketing, audience targeting, and campaign optimization to drive ROI for our clients/brands. Key Responsibilities: Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns to meet client/business objectives (lead gen, conversions, brand awareness, etc.). Conduct audience research, A/B testing, and bid strategy adjustments to maximize performance. Manage budgets effectively, ensuring cost-efficient spending while scaling successful campaigns. Analyze campaign performance using Meta Ads Manager, Google Analytics, and other tracking tools . Collaborate with creative teams to develop high-converting ad creatives (images, videos, and copy). Stay updated with Meta’s latest ad policies, algorithm changes, and best practices. Provide detailed reports on KPIs (CTR, CPC, ROAS, CPA) and actionable insights. Work closely with clients/stakeholders to align media strategies with business goals. Skills & Qualifications: 2-3 years of hands-on experience in Meta Ads (Facebook & Instagram advertising) . Proven track record of managing successful ad campaigns with measurable results. Strong analytical skills with expertise in Meta Ads Manager, Google Analytics, and pixel tracking . Knowledge of Lookalike Audiences, Retargeting, CBO, and Conversion API . Ability to interpret data and optimize campaigns for ROAS, CPA, and LTV . Familiarity with third-party tools (e.g., Hyros, Revealbot, AdEspresso) is a plus. Excellent communication and presentation skills. Certifications in Meta Blueprint (preferred but not mandatory) . Why Join Us? Opportunity to work with high-growth brands/clients. Flexible work environment. Competitive salary + performance bonuses. Continuous learning & career growth opportunities. Job Type: Full-time Pay: ₹25,000.00 - ₹32,000.00 per month Benefits: Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Experience: Media buying: 1 year (Required) Work Location: In person