Media and Communications Lead

Responsibilities

Strategic Communication & Brand Positioning

• Develop and implement integrated communication strategies that support business goals and enhance brand visibility across defence and aerospace sectors.
• Craft compelling narratives for product launches, partnerships, and strategic initiatives, including indigenization efforts like the recent ASW collaboration
  

Media Relations & Public Affairs

• Serve as the primary liaison with media outlets, managing press releases, interviews, and public statements.
• Lead crisis communication efforts and ensure timely, accurate, and strategic messaging during sensitive situations.
• Identify and engage with key media platforms relevant to defence, policy, and innovation audiences
  

Internal Communication & Culture Building

• Design and execute internal communication programs that foster a culture of trust, innovation, and collective success
• Partner with HR and leadership to align messaging with employee engagement, change management, and organizational values.
  

Digital & Multi-Channel Campaigns

• Lead content creation across web, social, video, and print to maximize visibility and impact
• Use data-driven insights to refine messaging and optimize campaign performance.
• Oversee the development of creative assets and ensure consistency in tone, voice, and brand identity.
  

Stakeholder Engagement

• Collaborate with cross-functional teams including marketing, legal, strategy, and government affairs to ensure integrated storytelling.
• Support leadership communications, including speeches, thought leadership, and executive messaging
  

Content Strategy & Thought Leadership

• Develop blogs, op-eds, and whitepapers that simplify technical concepts for broader audiences.
• Analyze competitor communication strategies to identify gaps and opportunities
  

Qualifications

• Master’s degree in Mass Communication, Journalism, or related field; MBA preferred.
• 12–15 years of experience in corporate communications, preferably in defence, aerospace, or high-tech sectors.
• Proven track record in media relations, strategic communication, and campaign execution.
• Strong writing, editing, and storytelling skills with an ability to translate complex ideas into engaging content.