Media Analyst

Requirements

About the Role:

Media Analyst

Key Responsibilities:

• Media Monitoring:
• Track and monitor news coverage from traditional (print, TV, radio) and digital sources (social media platforms, online news).
• Use media intelligence platforms and tools to identify relevant articles and mentions for client brands and topics.
• Stay updated with media trends and emerging platforms that influence client industries.
• Content Analysis:
• Evaluate and summarize media content with a focus on tonality, sentiment, accuracy, and relevance.
• Identify emerging themes, public perception, and communication gaps from media narratives.
• Analyze the impact and reach of campaigns, product launches, or reputational issues.
• Newsletter Curation:
• Curate and deliver daily or weekly newsletters tailored to client-specific requirements and objectives.
• Ensure clarity, accuracy, and timeliness of curated content summaries.
• Organize content to highlight key headlines, themes, and action points.
• Social Media Analysis:
• Monitor brand mentions, trending topics, and influencer engagement across platforms such as Twitter, LinkedIn, Instagram, etc.
• Evaluate sentiment and audience reaction to campaigns and key messaging.
• Prepare social listening insights to support brand positioning or crisis management efforts.
• Reporting and Communication:
• Create insightful and concise reports that present media findings with clear visualizations and summaries.
• Draft client-ready documents that reflect media coverage trends and strategic recommendations.
• Act as a point of contact for assigned clients, managing deliverables, feedback, and expectations.
  

Required Skills and Qualifications:

• Minimum of 4 years of experience in media monitoring, PR, communications, or content analysis.
• Strong written and verbal communication skills.
• Proficiency in using media monitoring tools (e.g., Meltwater, Cision, Talkwalker) is a plus.
• Attention to detail and ability to interpret data with clarity and accuracy.
• Strong organizational and time-management skills, with the ability to manage multiple client projects.
• Interest in news, current affairs, digital trends, and the media landscape.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) or Google Workspace.
  

Preferred Qualifications:

• Degree in Media Studies, Journalism, Communications, or related fields.
• Previous experience working in a PR agency, news organization, or media intelligence firm.
• Familiarity with data visualization or reporting tools