Martech Manager at India's Leading Rapid Commerce Brand

Manager – MarTech

Location: Bengaluru, Karnataka
Experience: 3–6 years
Compensation: Up to ₹22 LPA
Function: Growth / Marketing Technology

About the employer brand:

One of India’s most well-known consumer internet companies, operating at massive scale across multiple cities. The company has built a reputation for delivering customer delight through product innovation, seamless user experience, and a strong technology backbone.

It is widely regarded as a category leader in the on-demand services space, with a sharp focus on operational excellence and growth. Backed by top-tier investors, the company is now doubling down on data-driven marketing and MarTech innovations to drive the next phase of user acquisition, engagement, and retention.

Reporting Head: linkedin.com/in/nishadh-amonkar-4b16b715

Role Overview

The Manager – MarTech will be a key member of the Growth Marketing team, responsible for building and scaling tools that drive performance marketing efficiency and owned media impact. The role requires strong product thinking, hands-on problem-solving, and the ability to work cross-functionally with tech, design, analytics, and marketing stakeholders.

Ideal for someone who thrives in fast-paced environments, enjoys solving complex growth challenges, and brings a mix of marketing and product execution capabilities.

Job Description

1. Product Discovery & Opportunity Mapping

Identify and prioritize high-impact growth opportunities across marketing channels.Use research, data, and competitor analysis to frame problem statements and hypotheses.

2. Solutioning & Product Definition

Write detailed Product Requirement Documents (PRDs).Collaborate with engineering and analytics to define solution architecture and key functionalities.

3. Cross-functional Collaboration

Act as the glue between business and technical teams.Drive alignment across product, design, tech, marketing, and analytics.

4. Experimentation & RCA

Design and run A/B tests to validate hypotheses.Conduct deep dives and root cause analyses to improve performance or solve for drop-offs.

5. GTM Execution & Performance Tracking

Lead the go-to-market process for internal MarTech tools.Define KPIs and frameworks for post-launch tracking and iteration.

6. Performance Marketing Enablement

Build internal tools to enhance targeting, personalization, and automation.Explore and test new technologies and platforms to unlock efficiency and scale.

7. Planning & Strategic Influence

Present growth roadmaps to leadership and influence decision-making.Own quarterly and annual planning cycles for MarTech initiatives.

Job Requirements/Mandatory Skills

• Strong analytical and product-thinking skills with a bias for action.
• Hands-on experience with PRDs, experimentation frameworks, and data-led decision-making.
• Familiarity with performance marketing platforms (Google, Meta, affiliates, programmatic).
• Exposure to tools like AppsFlyer, Snowflake, Clevertap, or similar.Strong communication and stakeholder management abilities.

Mandatory Traits ( Non -negotiables )

• 2+ years in product management, growth marketing, or a similar function in a B2C tech/e-commerce environment.
• Experience working across engineering, design, marketing, and analytics.
• Prior exposure to performance or owned media optimization is a strong plus.

Why should you apply for this job?

• Work at the intersection of product, data, and marketing to solve critical growth problems.
• Lead initiatives with direct impact on user acquisition, engagement, and retention.Be part of a fast-moving, innovation-led team with high visibility and ownership.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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WinnerBrands Team