Location : Andheri (Marol) Experience : 2 yrs Job Summary We are seeking a highly motivated Market Automation Specialist with expertise in Email Marketing to join our dynamic marketing team. The successful candidate will be responsible for managing, optimizing, and executing email marketing campaigns and automating various marketing tasks to drive engagement, conversion, and retention. You will collaborate with cross-functional teams to deliver data-driven marketing strategies and enhance the overall customer experience. Responsibility: Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implement marketing automation workflows (welcome series, lead nurturing, re-engagement campaigns, etc.) using platforms MoEngage Audience Segmentation: Create targeted email campaigns by segmenting lists based on behaviors such as past email engagement and website interactions. A/B Testing: Conduct A/B tests on subject lines, content, and send times to improve open rates, CTR, and conversion rates. Performance Analysis: Track, report, and analyze campaign results, providing insights to enhance future campaigns. Monitor key metrics like open rates, click-through rates (CTR), and conversions. Lead Nurturing: Develop and maintain customer journeys that guide leads through the sales funnel via automated email sequences. Data Management: Manage and maintain customer data in the CRM system, ensuring it is clean, up-to-date, and compliant with data privacy regulations like GDPR. Collaboration: Work closely with content creators, designers, sales teams, and other stakeholders to align email marketing efforts with broader company goals. Optimize Deliverability: Ensure high email deliverability by maintaining list hygiene, monitoring email reputation, and following best practices for spam compliance. Personalization: Implement personalized content and dynamic fields within emails to increase relevancy and engagement. Continuous Improvement: Stay updated on the latest trends, tools, and best practices in email marketing and automation. Show more Show less