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Marketo Specialist

Marketo Specialist

Xerago

5 - 9 years

0 Lacs

chennai tamil nadu

Posted:15 hours ago| Platform: Shine logo

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Skills Required

marketo marketing operations data management reporting demand generation email marketing landing pages forms segmentation salesforce crm html css b2b marketing lead generation customer journey mapping analytical skills project management automation workflows smart lists scoring lifecycle stages gdpr canspam compliance collaboration skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketo Campaign Specialist, you will play a crucial role in our Marketing Operations team by leveraging your expertise to drive demand generation and marketing automation excellence. Your responsibilities will include designing, building, and managing end-to-end Marketo campaigns, collaborating with various teams to support campaign execution, and optimizing campaign performance through segmentation, scoring, and lifecycle stages. In this role, you will be responsible for monitoring campaign metrics, analyzing results, and creating detailed reports to enhance future campaigns. Data accuracy, compliance with regulations such as GDPR and CAN-SPAM, and ensuring seamless integration between Marketo and CRM systems are also key aspects of your responsibilities. Additionally, you will be expected to maintain campaign calendars and continuously optimize workflows and templates for improved efficiency and performance. To excel in this position, you should possess a minimum of 4-7 years of hands-on experience with Marketo as a core marketing automation tool. A Marketo Certified Expert or Specialist designation is a must-have qualification. A strong understanding of B2B marketing, lead generation, customer journey mapping, and proficiency in HTML/CSS for email and landing page customization are also required. Experience with CRM tools, particularly Salesforce, is essential, along with strong analytical skills for campaign performance tracking and reporting. Excellent communication, project management, and collaboration skills are key to success in this role.,

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Marketo Specialist