Marketing Team Leader

Role & Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness.
• Set current and long-term goals for internal teams.
• Design and review the Marketing budget.
• Build relationships with media and stakeholders through creative PR strategies.
• Monitor all marketing campaigns and improve them when necessary.
• Prioritize marketing projects and allocate resources accordingly.
• Prepare regular reports and presentations on marketing metrics for the CEO.
• Conduct market research and competitors' analysis to identify challenges and opportunities for growth.
• Organize effective marketing events and brand building activities.
• Forecast and hire resources for the Marketing department.
• Participate and contribute to the quarterly planning meetings along with management.

Technical Requirement:

General:

• Proven work experience as a Manager of Marketing or another senior role. Demonstrable experience designing and implementing successful marketing campaigns.
• Working knowledge of SEO, email automation tool(s), and Google analytics.
• Experience with CRM software and digital marketing tools and techniques.

Campaign Management:

• Work with the marketing team to design, create, and monitor marketing campaigns spread across multiple touch points.
• Possess a knack to develop creative messaging for different campaigns.
• Oversee the development and implementation of various marketing initiatives like vendor media management, social media management, SEO, and PPC campaigns.

Key Skills:

• Excellent communications skills
• Analytical and project management skills
• Strong leadership skills
• Decision Making
• Team Player
• Leadership
• Research and Analysis
• Strategic mind-set

Experience:

Minimum 5 years of demonstrated experience as Marketing Manager for software products viz. ERP, CRM or any SaaS based application.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person