Marketing Strategist

Position:

Department:

Location:

About the role :

Marketing Strategist / Manager

Key Responsibilities :

1.Strategy & Planning

• Develop and execute comprehensive marketing strategies for real estate projects and other verticals.
• Create and manage annual/quarterly marketing plans with clear KPIs.
• Conduct competitor and market analysis to identify opportunities.

2.Campaign Management

• Oversee digital campaigns (Meta, Google Ads, SEO, email, WhatsApp).
• Monitor and optimize

  cost per lead (CPL)

  and ROI.
• Coordinate with creative, video, and content teams for ad assets.

3.Team Leadership

• Lead and guide the in-house marketing team (designers, video editors, social media, SEO, ads).
• Allocate tasks, set deadlines, and ensure on-time campaign execution.
• Mentor and train team members to improve performance.

4.Brand & Content Development

• Ensure consistent brand positioning across social media, websites, offline, and events.
• Develop engaging content strategies (blogs, reels, brochures, landing pages).
• Plan marketing collateral for sales teams and property shows.

5.Analytics & Reporting

• Track and report weekly/monthly KPIs (leads, CPL, conversions, engagement).
• Use analytics tools (Google Analytics, Ads Manager, CRM) to optimize campaigns.
• Present insights and recommendations to management.

6.Offline & Event Marketing

• Plan and promote property launches, site visits, exhibitions, and roadshows.
• Coordinate with vendors, agencies, and partners.

Key Requirements :

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

• 5+ years of experience

  in marketing (preferably real estate).
• Proven track record of

  lead generation campaigns

  in property sales.
• Strong knowledge of

  digital marketing tools

  (Google Ads, Meta Ads, SEO, Analytics, CRM).
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment with multiple verticals.

Key Performance Indicators (KPI's) :

• Cost per Lead (CPL) within set targets.
• Monthly qualified leads generated.
• Lead-to-site visit and site visit-to-booking conversion rates.
• Social media growth & engagement.
• ROI on marketing spends.

What we offer :

• Competitive salary.
• Opportunity to work on multiple business verticals.
• A dynamic and creative work environment.
• Career growth and leadership opportunities.