Marketing Specialist

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About the Role

Marketing Specialist

Key Responsibilities

Marketing Strategy

• Work closely with the founder to develop marketing plans aligned with brand goals and customer insights
• Support new product development with market research, trend tracking, and competitor analysis

Content & Campaigns

• Plan, shoot and execute in-house content for social media, emailers, website, and influencer collaborations
• Work with external partners to run paid ad campaigns (Meta/Google) and assist with performance tracking
• Monitor metrics across platforms and suggest improvements to boost engagement and conversion. Support go-to-market strategies for new launches

Product Launches

• Coordinate shoots for product launches, create briefs, and manage editing and publishing
• Support go-to-market strategies for new launches. Plan campaigns for pricing, positioning, and promotional rollout

Brand Management

• Ensure consistency in branding across all channels — packaging, digital, website, and events
• Review creatives and maintain alignment with the brand’s tone, aesthetic, and storytelling

Offline Events & Collaborations

• Identify and plan for exhibitions, pop-ups, and other offline opportunities
• Coordinate logistics, manage stall setup, and represent the brand
• Handle on-ground sales, product demos, and customer engagement (independently, if required)

Order Fulfillment & Customer Support

• Handle

  order packing, labeling, and dispatch coordination

• Ensure timely and accurate fulfillment while addressing basic customer queries and post-order communication

Influencer & PR Outreach

• Identify and manage seeding with relevant influencers, creators, and PR contacts
• Maintain outreach trackers and follow-ups for visibility and brand credibility

Qualifications

• Bachelor’s degree in Marketing, Design, Business, or related field
• 1–3 years of experience in marketing, preferably in skincare, beauty, or D2C/e-commerce
• Strong content sensibility and comfort with tools like Canva, Instagram, and email platforms
• Organized, proactive, and excited to work in a fast-paced startup
• Passion for skincare, beauty trends, and building meaningful brands from scratch