Job
Description
We’re Hiring: Associate Pursuit Marketing Manager. What You’ll Do: B2B Marketing Craft compelling product positioning and messaging, Drive go-to-market strategies for new launches, Collaborate with Product, Sales, and Customer Success teams, Conduct market research and competitive analysis, Create content that converts—web, email, social, and more...... 💡 What You Bring: 6 + years of experience in pursuit marketing (preferably in tech/SaaS/B2b Marketing) A sharp understanding of customer personas and buyer journeys Exceptional communication and storytelling skills Experience with launch planning, sales enablement, and campaign execution About the Role Associate Pursuit Marketing Manager, will contribute to Finacle’s pipeline growth through their efforts supporting the various active deal pursuits globally. The Associate Marketing Manager - Pursuit Marketing’s responsibility will be to collaborate with pursuit teams to deliver specific value-added interventions around Content, Design, and Experiential elements, to drive deal pursuit success and maximize the probability to win every deal. She/He will also contribute to the Pursuit Marketing Centre of Excellence by enhancing the quality and breadth of the reusable content pieces on an ongoing basis. Company : www.finacle.com for more details Key Responsibilities Finacle Pursuit Marketing team partners with global field teams to influence deal outcomes and drive growth. Our mission is to sharpen Finacle’s value proposition across three key pillars - Content, Design, & Experience - ensuring every prospect interaction is strategically aligned to maximize engagement and win rates. Key responsibilities of the role include: Content: Craft Winning Propositions Draft compelling Win Themes and impactful storytelling, to develop tailored, persuasive content for RFX responses, presentations, custom collaterals, campaigns, etc - clearly articulating Finacle’s value aligned to client needs, solution areas, and geographies. Design: Elevate Our Identity Drive design excellence and brand consistency across all touchpoints in the pursuit with compelling content layout and visual design to create a strong, differentiated deal pursuit artefacts and assets. Experience: Deliver Memorable Engagements Curate exclusive, client-centric experiences (both in-situ and ex-situ), from personalizing campus visits to seamless virtual and on-site interactions, ensuring reinforcement of the Infosys Finacle brand as premium and client focused. Disclaimer : EdgeVerve Systems does not engage with external manpower agencies or charge any fees from candidates for recruitment. If you encounter such scams, please report them immediately. Show more Show less
