Marketing Specialist

Coredge.io

0 years

0 Lacs

noida uttar pradesh india

Posted:1 day ago| Platform:

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Skills Required

marketing messaging visual storytelling leadership drive software content publishing engagement seo metrics crm scoring support development enablement training

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

Develop and maintain a consistent brand identity across all digital and offline channels.
Strengthen corporate messaging, visual identity, and storytelling for product and solution lines.
Build marketing collaterals, case studies, and customer success stories aligned to industry use cases.
Work with leadership and product teams to drive thoughts through blogs, webinars, and whitepapers.
Work closely with the Head of Sales & Marketing to define and execute GTM plans with key OEMs (e. g., Dell, VVDN, Red Hat, NVIDIA, Qualcomm).
Create and manage integrated campaigns (digital + event-based) focused on BFSI, Government, and Enterprise sectors.
Execute joint co-marketing activities and solution launches with hardware/software partners.
Oversee digital channels (LinkedIn, YouTube, website) from content publishing to engagement analytics.
Work with agencies to drive SEO, paid campaigns, and lead nurturing workflows.
Track and optimize campaign ROI, engagement metrics, and lead-to-MQL conversion.
Contribute to CRM campaign execution, email drips, and lead scoring workflows.
Plan and manage participation in industry events, OEM summits, and channel roadshows.
Coordinate partner and customer events, ensuring consistent brand presentation.
Support development of partner enablement kits, presentations, and training materials.

This job was posted by Sajal Saxena from CorEdge.

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