Marketing Specialist

As a Marketing Specialist, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns across digital, social media, email, SEO/SEM, and offline channels. Your role will entail conducting market research to identify trends, competitor activities, and customer preferences to inform strategic decisions. You will be required to create, manage, and optimize content for various platforms including websites, blogs, social media, and newsletters. Collaboration with sales and product teams is essential to develop marketing strategies that align with the overall business goals. Tracking and analyzing campaign performance metrics such as ROI, CTR, conversion rates, and engagement will be part of your routine tasks. You will also be responsible for managing marketing budgets to ensure cost-effectiveness and maximum impact of campaigns. In addition, you will coordinate with external agencies, vendors, and partners for the execution of marketing campaigns. Supporting in organizing events, webinars, trade shows, and brand activations will also be a part of your responsibilities. Staying updated on emerging marketing tools, platforms, and industry best practices is crucial to your success in this role. This is a full-time, permanent position requiring a Bachelor's degree. A minimum of 2 years of experience in marketing is required for this role. The work location is in person. Benefits include Provident Fund.,