Marketing Operations Specialist (Adobe Campaign Manager Certified))

Job Summary

The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.

Key Responsibilities

Campaign Development & Execution

• Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows
• Develop custom scripts and logic for dynamic content, audience segmentation, and personalization
• Create and maintain reusable templates, delivery mechanisms, and campaign components

Platform Configuration & Data Management

• Design and manage schemas, targeting workflows, and data imports/exports
• Implement ETL processes and ensure data integrity across campaign executions
• Optimize database queries and workflows for performance and scalabilit

Troubleshooting & Support

• Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies
• Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors
• Collaborate with Adobe support and internal IT teams to resolve platform-level issues.

Integration & Automation

• Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud)
• Develop and maintain SOAP/REST API connections for real-time data exchange and campaign triggers
• Automate recurring campaign processes and reporting workflows

Requirements :

Certification

• Candidates must hold at least one of the following Adobe Certified Expert credentials:
• Professional: Developer
• Expert: Developer
• Master: Architect

Technical & Soft Skills:

• Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard)
• At least one year of Adobe Campaign Classic software experience
• Strong proficiency in the following areas:
• SQL for data manipulation and targeting preferred
• JavaScript and HTML/CSS for email scripting and personalization
• XML for template and workflow configuration
• Experience with SOAP/REST APIs, webhooks, and data connectors.
• Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus
• Understanding of data privacy regulations and secure data handling practices
• A basic understanding of marketing automation
• An understanding of relational database concepts
• Experience with campaign performance tuning and delivery optimization.
• Ability to translate business requirements into scalable technical solutions.