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Description
Position Overview: This is a high-impact, full-spectrum marketing role for someone who thrives at the intersection of creativity, strategy, and data. As Marketing Manager (Growth Lead), you will own the customer journey at Swara — from first click to repeat purchase — and lead all efforts to grow our online revenue, build a loyal community, and strengthen our brand voice. You’ll drive performance marketing, shape brand positioning, and lead campaigns that reflect Swara’s core values of sustainability, women’s empowerment, and ethical fashion. From running Meta ads and building funnels to developing influencer partnerships and planning offline activations, this role offers the chance to scale a purpose-driven D2C fashion brand with integrity and imagination. If you’re excited by numbers, storytelling, and mission-led growth — this is your playground. Key Responsibilities: Own and optimise the full digital sales funnel — from ads to conversion to retention Plan and manage Meta & Google ad campaigns (₹50K–₹70K/month budget) Track and improve key growth metrics: ROAS, CAC, AOV, LTV, conversion rate Build landing pages, email flows, and automations that drive sales Collaborate with the Social Media Manager to create high-converting content Craft and maintain a clear brand voice across all digital platforms Coordinate influencer campaigns and brand collaborations Experiment with new marketing channels (Reddit, Pinterest, WhatsApp, etc.) Support offline events, exhibitions, and pop-ups with strong digital amplification Maintain a weekly dashboard of key growth KPIs and report insights to the GM and CEO A Day in The Life: You might start your morning by reviewing ad performance and tweaking copy or creatives based on what’s working. After syncing with the Social Media Manager on content priorities, you’ll check the website’s conversion rate and set up an A/B test for a new landing page. In the afternoon, you may draft a pitch to a potential influencer partner, join a strategy call to plan a monsoon campaign, and send a performance report to the GM. Some days, you might host a pop-up or ideate offline growth ideas. Qualifications: Essential: 2–4 years of experience in performance marketing, growth, or D2C marketing Proven ability to scale sales and improve retention in a consumer brand Strong grasp of Meta Ads, Google Ads, Shopify, Google Analytics, and Klaviyo Analytical mindset with comfort using dashboards and interpreting data Excellent communication and project management skills Excited to grow with a fast-paced, value-led brand Good To Have: Proven experience in a marketing role within the ethical or sustainable fashion industry. Follow us on Instagram: https://www.instagram.com/swaravow/ Show more Show less
