Job
Description
Position Overview: This role is for someone who loves storytelling, reels, and community. You’ll own Swara’s daily content — from posts to shoots — helping build a brand that feels personal and powerful. Key Responsibilities: Plan, draft, and schedule IG posts, reels, stories, and Pinterest pins Plan and support shoots (styling, assisting, captioning, uploading) Track content performance and engagement Respond to DMs and comments Coordinate with interns and collaborators A day in the life You begin your day reviewing performance across Instagram, Pinterest, Facebook, LinkedIn, and YouTube — tracking reel views, saves, replies, and follower growth. You update daily metrics for the Marketing Manager/Growth Lead, then dive into content creation: editing a reel, scheduling posts, and replying to DMs. Midday, you collaborate with the team to capture stories from a CraftHER session or a behind-the-scenes studio moment. If there are interns, you brief them on Pinterest tasks or YouTube Shorts. In the afternoon, you plan a community-led campaign or brainstorm how to make Swara’s storytelling more relatable and bold. You’re not just posting — you’re helping build a brand that feels alive and worth following. Qualifications: Essential: 1–3 years of social media or content creation experience Strong sense of visual storytelling and basic video editing skills Familiarity with Instagram, Pinterest, and Canva, Facebook, LinkedIn and YouTube Good To Have: Proven experience in social media management role within the ethical or sustainable fashion industry Show more Show less
