Marketing Manager - WILP

About WILP:

Work Integrated Learning Programmes (WILP)

Responsibilities:

Analytics & Business Intelligence

• Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics
• Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition
• Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling
• Conduct advanced analytics including predictive modeling for student enrollment forecasting
• Monitor and analyze competitor digital presence and market trends

Data Management & Integration

• Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms
• Ensure data quality, consistency, and accuracy across all marketing systems
• Create unified customer data platform for 360-degree view of student journey

Performance & Marketing Automation

• Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment
• Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation
• Develop automated reporting systems for real-time campaign performance monitoring
• Analyze marketing funnel performance and identify optimization opportunities

Technology & Vendor Management

• Evaluate and implement new marketing technology solutions
• Manage relationships with technology vendors and ensure optimal platform utilization
• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns

Qualifications:

• MBA or equivalent from a reputed institute
• 3-7 years of post-qualification work experience in Marketing Analytics, Marketing Automation, Tech or Business Intelligence preferably in: Higher Education, EdTech, Corporate Education, Online Learning Platforms, Technology companies, SaaS platforms, Digital Marketing Agencies, Management Consulting firms with focus on data analytics and marketing technology