Marketing Manager

This role is for one of the Weekday's clients

2-wheeler / automotive service segment

digital, ATL, and integrated marketing campaigns

Requirements

Key Responsibilities

2. Digital Marketing & Performance Analytics

3. ATL & Integrated Marketing

4. Customer Acquisition & Retention

5. Strategic Planning & ROI Visibility

• Industry & Franchise Marketing Expertise
• Bring hands-on experience in the 2-wheeler or automotive service industry (mandatory).
• Understand the vehicle servicing customer lifecycle, including visit frequency, ticket size, and lifetime value.
• Address franchise-level marketing challenges related to customer acquisition, visibility, and retention.
• Plan and execute high-impact digital campaigns across Google Ads, social media, and CRM/ERP-integrated platforms.
• Drive customer segmentation, attribution modeling, and ROI measurement.
• Design A/B tests and track campaign performance using activity-specific coupon codes and dashboards.
• Monitor performance metrics and optimize campaigns to maximize conversions and footfall.
• Lead ATL initiatives including print, radio, outdoor, and on-ground events.
• Build cohesive marketing strategies by integrating ATL with digital and BTL channels.
• Identify and activate high-impact touchpoints such as salons, gyms, offices, and community platforms.
• Design and execute strategies to help new franchises acquire their first 100-500 customers rapidly.
• Create welcome kits, promotional offers, reward coupons, and loyalty programs to improve repeat visits.
• Reactivate marketing efforts during demand slowdowns to boost walk-ins and service bookings.
• Ensure marketing initiatives are centrally driven and funded, minimizing operational burden on franchises.
• Build end-to-end marketing visibility from LOI signing to franchise launch and stabilization.
• Track customer source attribution (brand-led, walk-in, franchise-driven).
• Present long-term ROI insights and brand impact to support franchise expansion and confidence.
• Collaborate with operations teams to align marketing execution with service quality and customer experience.
  

Candidate Profile

• Education: MBA / PGDM in Marketing preferred
• Experience: 5-8 years of marketing experience in the automotive or 2-wheeler service sector
• Core Skills:
• Digital marketing & performance campaigns
• ATL & BTL execution
• CRM / ERP analytics & attribution
• Franchise marketing & campaign management
• Key Traits: Strategic mindset, data-driven decision-making, hands-on execution, strong communication skills, and ability to work effectively with distributed franchise teams
  

Key Skills

• BTL
• Digital Marketing
• Google Ads
• ERP Integration
• Franchise Marketing
• Campaign Management
• Customer Acquisition
• Marketing Analytics