Marketing Manager

· Brand Strategy & Positioning Develop and implement brand positioning strategies that highlight uniqueness (e.g. heritage, craftsmanship, purity).

· Build consistent storytelling across digital and offline channels.

· Digital Marketing Plan and execute campaigns across social media (Instagram, Facebook, WhatsApp, YouTube, Pinterest).

· Manage SEO, Google Ads, Meta Ads to drive online store traffic and conversions.

· Coordinate influencer & content marketing collaborations.

· Visual & Content Marketing Oversee creation of product photography, catalogues, videos, reels, festive posters, and in-store branding material.

· Ensure consistency in aesthetic appeal across platforms.

· Product Launches & Promotions Plan new collection launches (festive, bridal, daily wear, etc.).

· Design festive promotions, discounts, and loyalty programs.

· Coordinate with designers and sales teams to highlight bestsellers.

· Customer Engagement & CRM Plan customer engagement campaigns like events (e.g. fashion shows, kids competitions), gifting, or lucky draws.

· Build customer loyalty through referral programs, feedback surveys, and WhatsApp marketing.

· Retail & In-store MarketingManage in-store branding, banners, window displays, and seasonal decor.

· Support showroom staff with training material and sales scripts.

· Event & Exhibition ParticipationOrganize or participate in wedding fairs, jewellery expos, and festive pop-ups.

· Handle booth setup, product display, and customer interaction strategies.

· Market & Competitor AnalysisTrack competitors’ marketing activities and pricing.

· Conduct customer surveys and analyze trends (e.g. minimal vs statement jewellery, digital gold interest).

· Inventory & Sales CoordinationSuggest what items to promote based on stock, trends, and slow-moving items.

· Work closely with merchandising & e-commerce teams.

· Reporting & BudgetingMonitor marketing ROI and prepare monthly performance reports.

· Allocate and manage marketing budget efficiently.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person