Marketing Manager

The ideal candidate will be responsible for creating and executing our marketing strategy. The purpose of this role is to design, develop and manage the Tristar brand for internal and external target groups across regions

Responsibilities

-       Develop and manage the Tristar brand                                                                                            

-       Ensure implementation guidelines for communication within the organization

-       Ensure consistency in communication in collaboration with HR in all internal and external communication platforms

-       Ensure consistency in advertising guidelines for all projects under the Tristar banner                 

-       Provide inputs in creating / designing a collateral

-       Support sales team in communication collateral

-       Perform media planning by coordinating with various agencies for website development and marketing material/ brochures - printing, creatives etc

-       Optimize existing marketing channels and explore new alternatives

-       Create the marketing and communication strategy for specific projects

-       Study the architect's brief to understand the project

-       Review the briefs for various agencies - PR, advertising agencies, events agencies

-       Ensure direct mailers/ information is being dispatched to client's on database                        

-       Ensure design and upkeep of corporate website

-       Coordinate with internal departments for various content related information

-       Contract and coordinate with the website agency   

-       Ensure employees are informed about developments in the organization and the business environment

-       Oversee the Public Relations role by responding to any media queries, forwarding to right persons internally and drafting appropriate responses

-       Ensure dissemination of relevant company information in the media                                         

-       Supervise market research, identify untapped market potential and avenues for diversification, gauge trends in consumer demand

-       Ensure data and feedback from past, current and potential customers is maintained

-       Ensure updation of Customer Database and proactive feed into corporate planning and business strategy"                                                                                                       

-       Devise and execute a strategy for pan-India brand building/ expansion in the commercial space etc. based on organizational strategy                                                             

-       Prepare and submit annual marketing budget/ plan to Marketing & Corporate Communication Director for validation/ final sign-off                                                                     

-       Consolidate manpower requirements, manage and support recruitment, within the Marketing function

-       Provide inputs towards a campus branding strategy with HR , Assist HR in the launch and execution of the initiatives

-Design and send out all corporate broadcasts in coordination with the Marketing & Corporate Communication Director

Qualifications

• PGDM in Marketing and Communication 
• 6- 8+ years' experience in marketing
• Strong verbal, written, and organizational skills
• Civil engineer background + Technical awareness is an added bonus

Interested candidates may please share their resume with Ms Shalini Gupta , HR Manager at    shalini.gupta@tristargroup.in