Job
Description
Location: Technopark, Trivandrum Experience: 7–10 Years About Trenser Trenser is a fast-growing product engineering services company, delivering high-quality software solutions to global customers across multiple domains including Medical, Industrial, Retail, and Consumer Electronics. With a sharp focus on quality, innovation, and customer value, Trenser continues to establish a global footprint, including a strong presence in Japan and other international markets. Position Summary We are seeking an experienced and highly driven Marketing Manager to lead and execute all marketing activities of the organization. The ideal candidate will have 7–10 years of relevant experience in the technology or product engineering services industry, with a proven track record in leading end-to-end marketing functions. The role involves formulating and executing marketing strategies that enhance Trenser’s brand presence across digital, physical, and international platforms. The candidate will work closely with cross-functional teams to ensure brand consistency and effective market communication aligned with company goals. Key Responsibilities Strategic Marketing & Planning · Develop and implement integrated marketing and branding strategies aligned with business objectives. · Work closely with the Business Head to define target segments, positioning, and go-to-market plans. · Improve and implement marketing guidelines aligned with organizations’ marketing strategies. · Improve and implement brand guidelines aligned with organizations’ branding strategies. Branding & Collateral Development · Oversee the development of high-quality marketing collaterals including brochures, presentations, case studies, videos, and more. · Ensure consistent application of Trenser’s brand identity across all platforms. Digital & Website Marketing · Manage and regularly update the company’s website with relevant, impactful content. · Collaborate with internal teams and digital marketing agencies to drive SEO, SEM, and online campaigns. Social Media & Content Management · Plan and execute the social media calendar in alignment with marketing goals. · Drive thought leadership by generating engaging content in coordination with domain experts. Event & Tradeshow Management · Lead planning and execution of trade shows, exhibitions, and other industry events participation or brand promotion. · Coordinate end-to-end logistics, booth design, and promotional material for a professional and high-impact brand presence. Agency & Vendor Management · Liaise with creative and digital agencies for branding, advertising, and campaign execution. · Ensure deliverables are always complying with brand guidelines, published on-time, and executed within budget. Cross-Functional Collaboration · Work with Delivery, HR, L&D and Sales teams to maintain up-to-date marketing content across internal and external platforms. · Support recruitment branding and internal communication initiatives as needed. Qualifications and Skills · MBA in Marketing is mandatory. Additional Bachelor’s degree (B.Tech/ BE/ BS) in Engineering or Science is a plus. · 7–10 years of hands-on marketing experience, preferably in IT services, product engineering, or technology domains. · Proven experience in digital marketing, brand strategy, content creation, and event/trade show management. · Strong verbal and written communication skills with the ability to engage with stakeholders at all levels. · Excellent project management and organizational skills with attention to detail. · Proficiency with marketing platforms and tools (e.g., WordPress, HubSpot, Adobe Creative Suite, Google Analytics, LinkedIn Campaign Manager, etc.). · Experience working with international markets and multicultural teams is highly desirable. What We Offer · An opportunity to lead the marketing charter of a globally growing technology company. · Exposure to international markets and high-visibility initiatives. · A collaborative and innovation-driven work culture. · Competitive compensation and benefits. Show more Show less
