MARKETING MANAGER – THREE BROTHERS DISTILLERY

Company Description

Three Brothers Distillery is building two of India’s most exciting whisky brands— 55North and Northern Pride. Born from craftsmanship, clarity of vision, and bold storytelling, both brands are in a rapid-growth phase across key markets. We’re looking for a dynamic marketer who’s hungry to build brands from scratch and thrives in high-energy, high-ownership environments. If you think fast, execute faster, and love the world of spirits, this is where you belong.

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Role Description

Key Responsibilities

1. Strategy, Planning & Budgeting • Build annual and quarterly marketing plans, campaign calendars, and budgets for both brands. • Identify growth opportunities, consumer insights, and strategic levers to drive brand salience. • Conduct and undertake market visits, consumer research, industry forums

2. Brand Leadership • Champion brand positioning, architecture, tonality, and long-term brand thinking. • Ensure consistency across all communication and consumer touchpoints.

3. Digital, Social & Influencer Marketing • Manage social media and digital agencies—content direction, monthly plans, approvals. • Oversee influencer collaborations, partnerships, and performance evaluation. • Ensure a strong, cohesive digital identity for both brands.

4. PR & Communications • Manage PR agency, build strong stories, secure relevant earned media, and improve share of voice.

5. Sales & Market Coordination • Work closely with HO and regional sales teams to plan and execute market-level activations. • Support Key Account team with branding, menu listings, promotions, and visibility. 

6. Vendor & Production Management • Coordinate with vendors for development of POSM, visibility units, event branding, merch, and collaterals. • Ensure quality, cost efficiency, and timely delivery.

7. Brand Awareness & Trial Creation • Build strategies to increase brand reach, visibility, trials, and advocacy. • Design local activations, sampling programs, and event presence.

8. Performance Measurement & KPIs • Develop and track clear KPIs for every major campaign, activation, influencer partnership, or spend. • Analyse performance data and recommend action steps.

• 4–7 years of experience in marketing (AlcoBev preferred; FMCG welcome). • Strong understanding of digital + on-ground marketing. • Comfortable working in a young, fast-paced, unstructured, entrepreneurial environment.

Exceptional execution ability—gets things done. • Creative thinker with strong analytical grounding. • Excellent communication, vendor management, and cross-functional skills. • Passion for spirits, brands, culture, and consumer behaviour.