Job
Description
A marketing manager develops, implements, and manages marketing strategies to promote a company's products or services. They play a key role in shaping brand image, driving sales, and contributing to overall business success. This involves everything from market research and campaign development to budgeting and performance analysis. Here's a more detailed breakdown of the responsibilities:Core Responsibilities: Strategy Development: Creating and implementing comprehensive marketing plans aligned with business goals, encompassing both online and offline channels. Campaign Management: Overseeing the execution of marketing campaigns, including content creation, budgeting, and performance tracking. Market Research: Conducting research to understand customer needs, market trends, and competitor activity. Branding: Ensuring consistent brand messaging and形象 across all marketing efforts. Budget Management: Developing and managing marketing budgets for various campaigns and initiatives. Team Leadership: Managing and mentoring marketing teams, potentially including specialists in areas like digital marketing, content creation, and social media. Performance Analysis: Tracking campaign performance, analyzing key metrics, and providing reports to senior management. Collaboration: Working closely with other departments, such as sales, product development, and customer service, to align marketing efforts. Staying Current: Keeping up-to-date with the latest marketing trends, technologies, and best practices. Specific Tasks: Developing marketing strategies for new product launches. Managing social media engagement strategies. Overseeing website content and online marketing efforts. Coordinating promotional events and trade shows. Analyzing website traffic and customer behavior. Preparing and presenting marketing reports. Working with advertising agencies or external vendors. Skills and Qualifications: Strong understanding of marketing principles and strategies. Excellent communication, interpersonal, and presentation skills. Proficiency in marketing technologies and tools. Analytical and problem-solving skills. Leadership and team management skills. Bachelor's degree in marketing, business, or related field. Experience in a marketing management role. Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Benefits: Paid sick time Schedule: Day shift Work Location: In person
