Marketing Manager

Marketing Manager – Hospital

Designation:

Marketing Manager

Reports to: CEO / Hospital Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:

To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

• Strategy & Planning
• Formulate quarterly and monthly marketing plans aligned with hospital goals.
• Identify high-potential catchment areas for CGHS/ECHS/Insurance patients.
• Map local doctors, clinics, health centers for referral development.
• Doctor Empanelment & Relationship Management
• Identify, approach, and onboard new referring doctors and clinics.
• Organize CMEs, referral programs, and appreciation events.
• Track doctor-wise patient referral performance.
• Insurance & Corporate Panel Development
• Coordinate with TPA and empanelment teams to add more insurance companies.
• Approach HRs of local corporates and factories for tie-ups.
• Develop promotional material tailored to panel patients and corporates.
• Team Management
• Lead and supervise the field marketing team (executives).
• Assign targets, monitor field activities, and coach team members.
• Review daily reports and ensure timely reporting to management.
• Campaigns & Outreach
• Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages).
• Execute RWA health camps, door-to-door surveys, and colony meetings.
• Promote medical camps with value-added services for footfall generation.
• Digital & Branding
• Coordinate with the digital team for online promotions of consultants and packages.
• Ensure consistency of hospital branding in all collaterals.
• Use WhatsApp, SMS, GMB, and video testimonials to build trust.
• MIS & Reporting
• Submit weekly and monthly performance reports to the CEO/Director.
• Maintain dashboards for IPD conversions, referrals, and panel-wise admissions.
• Analyze trends and improve underperforming areas.

KPIs & Performance Metrics

• Monthly increase in IPD admissions.
• Number of active doctor referrals per month.
• Increase in CGHS, ECHS, Insurance, and corporate tie-ups.
• Team performance (executives’ field activity, conversions).
• Return on marketing activities (cost vs. admissions generated).

Job Types: Part-time, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹12,757.06 - ₹63,439.32 per month

Expected hours: 24 per week

Ability to commute/relocate:

• Urban Estate, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Local area knowledge of NCR and Haryana Rajhasthan bordering village towns

Experience:

• Hospital: 3 years (Required)

Location:

• Urban Estate, Gurugram, Haryana (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: In person