Sales & Marketing

1. Sales & Marketing Executive – Hospital

Designation:

Sales & Marketing Executive

Reports to: Marketing Manager / Hospital Administrator

Department: Marketing & Business Development

Location: Gurgaon

Focus Area: Increasing patient footfall (especially admissions), networking with empanelled doctors, insurance panels, CGHS, ECHS, and corporate clients.

Key Responsibilities:

• Patient Acquisition & Conversion
• Identify and target potential referral sources (clinics, doctors, health centers, RWAs, etc.)
• Convert OPD patients into IPD admissions and surgical cases.
• Follow up with patients advised surgeries, diagnostics, or admissions.
• Support in organizing camps, health talks, and wellness events to generate leads.
• Doctor Networking
• Regularly meet empanelled and external doctors.
• Ensure they are updated with hospital services, OT availability, and specialist team.
• Encourage doctors to refer surgeries, deliveries, and IPD cases.
• Maintain records of referrals received from each doctor.
• Panel and Insurance Patient Engagement
• Identify CGHS, ECHS, and insurance patients and ensure smooth onboarding.
• Assist panel patients in documentation, admission process, and pre-authorizations.
• Coordinate with billing and TPA desks to ensure high patient satisfaction.
• Daily Reporting & CRM
• Maintain detailed logs of visits, follow-ups, and lead status.
• Submit daily activity report and conversion status to manager.
• Collect and record feedback from referred patients and doctors.
• Field Visits
• Visit referring doctors, corporates, wellness centers, and colonies.
• Promote new consultants, packages, or hospital initiatives.
• Support Marketing Campaigns
• Distribute flyers, posters, and health packages in clinics and institutions.
• Promote online consultation services and health packages.

KPIs & Performance Metrics

• Number of IPD admissions generated.
• Number of CGHS/ECHS/Insurance patients referred.
• Number of empanelled doctors actively referring.
• Daily field visits (target-based).
• Conversion rate from OPD to IPD/surgery.

2. Marketing Manager – Hospital

Designation:

Marketing Manager

Reports to: CEO / Hospital Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:

To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

• Strategy & Planning
• Formulate quarterly and monthly marketing plans aligned with hospital goals.
• Identify high-potential catchment areas for CGHS/ECHS/Insurance patients.
• Map local doctors, clinics, health centers for referral development.
• Doctor Empanelment & Relationship Management
• Identify, approach, and onboard new referring doctors and clinics.
• Organize CMEs, referral programs, and appreciation events.
• Track doctor-wise patient referral performance.
• Insurance & Corporate Panel Development
• Coordinate with TPA and empanelment teams to add more insurance companies.
• Approach HRs of local corporates and factories for tie-ups.
• Develop promotional material tailored to panel patients and corporates.
• Team Management
• Lead and supervise the field marketing team (executives).
• Assign targets, monitor field activities, and coach team members.
• Review daily reports and ensure timely reporting to management.
• Campaigns & Outreach
• Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages).
• Execute RWA health camps, door-to-door surveys, and colony meetings.
• Promote medical camps with value-added services for footfall generation.
• Digital & Branding
• Coordinate with the digital team for online promotions of consultants and packages.
• Ensure consistency of hospital branding in all collaterals.
• Use WhatsApp, SMS, GMB, and video testimonials to build trust.
• MIS & Reporting
• Submit weekly and monthly performance reports to the CEO/Director.
• Maintain dashboards for IPD conversions, referrals, and panel-wise admissions.
• Analyze trends and improve underperforming areas.

KPIs & Performance Metrics

• Monthly increase in IPD admissions.
• Number of active doctor referrals per month.
• Increase in CGHS, ECHS, Insurance, and corporate tie-ups.
• Team performance (executives’ field activity, conversions).
• Return on marketing activities (cost vs. admissions generated).

Overall Goal for Both Roles:

“Drive IPD admissions and surgical procedures by active field engagement, doctor relationship building, and optimizing CGHS/ECHS/Insurance & panel patient inflow.”

Job Types: Full-time, Part-time, Permanent, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹12,247.65 - ₹52,986.69 per month

Expected hours: 50 per week

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person

Expected Start Date: 08/08/2025