Marketing Manager

Job Title: Marketing Manager

Location: Mohali, India

Work Mode: On-site Shift Timing: 8:30 PM – 5:30 AM (Night Shift)

Week Offs: Saturday & Sunday

About the Role

We are looking for an experienced Marketing Manager to lead the organic growth initiatives for our company. The role focuses on strengthening brand awareness in the cybersecurity space, increasing high-quality inbound leads, and ensuring consistent, compliant, and high-standard marketing output. The ideal candidate will take charge of our existing marketing team, develop strong organic growth strategies, and ensure that all marketing-qualified leads meet top-tier quality standards. This position is well-suited for someone with a strong grasp of cybersecurity services and hands-on experience in SEO, content strategy, and brand positioning.

Key Responsibilities

• Drive organic lead generation across all channels, including SEO, content marketing, and social media.

• Build and execute an organic growth strategy tailored to the cybersecurity space.

• Oversee the marketing team, guide day-to-day activities, and support planned team expansion.

• Develop and manage content strategies that meet internal quality benchmarks and comply with cybersecurity and privacy standards (GDPR, CCPA, ISO 27001, etc.).

• Improve brand visibility and authority within the cybersecurity services market.

• Optimize website performance, keyword rankings, and overall organic presence using advanced SEO practices.

• Ensure accurate tracking, management, and reporting of marketing leads through Salesforce, supporting seamless handoff to the sales team.

• Maintain high quality of all MQLs to ensure sales-ready opportunities

Required Skills & Qualifications

• 4–7+ years of experience in marketing, preferably in B2B or technical service based industries.

• Proven success in driving organic growth without relying on paid advertising.

• Strong understanding of SEO, content strategy, and social media for organic acquisition.

• Familiarity with cybersecurity services and industry standards (preferred).

• Experience working with Salesforce for lead tracking and reporting.

• Strong leadership, communication, and project management skills.

• Ability to maintain high-quality output while working with cross-functional teams.