Marketing Manager - Retail

Description – Marketing Manager (Premium Fabrics – Direct to Customers)

Company: ATI Global Textiles Pvt. Ltd.

Location: Chennai (with travel/field visits as required)

Department: Marketing & Sales

Reporting to: Director – ATI Global

⸻

About ATI Global

ATI Global is a fast-growing textile trading and export house, working with 200+ factories across India. We specialize in premium shirting, suiting, linen blends, and exclusive printed fabrics. Alongside our B2B and export operations, we are now creating a strong direct-to-customer retail presence, offering individuals access to our premium fabrics for their personal wardrobe and lifestyle needs.

⸻

Position Overview

We are seeking a Marketing Manager (Direct to Customers) to lead our retail outreach and fabric sales directly to individual clients. This role is about building one-to-one connections with customers, showcasing fabrics at their homes or preferred locations, and helping them select premium fabrics for personal tailoring and fashion use.

⸻

Key Responsibilities

1. Direct Fabric Sales

• Sell ATI Global’s premium fabrics (suiting, shirting, linen, designer fabrics) directly to individuals for personal use.

• Conduct home visits, personalized fabric showings, and styling consultations for clients.

• Provide clients with fabric swatch books, catalogs, and new collection updates.

2. Customer Relationship Building

• Develop long-term personal relationships with premium clients.

• Understand client preferences (occasion wear, office wear, wedding, lifestyle fabrics) and suggest suitable options.

• Ensure repeat orders through excellent service and after-sales support.

3. Marketing & Brand Promotion

• Create awareness about ATI Global’s premium fabrics through word-of-mouth, networking, and targeted promotions.

• Collaborate with the marketing team to design WhatsApp catalogs, Instagram stories, and referral campaigns for direct customers.

• Organize exclusive fabric preview sessions at premium venues or private gatherings.

4. Operations & Coordination

• Coordinate with the logistics team to ensure fast delivery of fabrics to customers.

• Follow up for payments and client satisfaction.

• Maintain client records in CRM/Zoho for structured follow-up and personalized service.

5. Market Intelligence

• Track customer trends, fashion demands, and fabric preferences in the premium individual segment.

• Share insights with management for new product launches (wedding collections, seasonal fabrics, etc.).

⸻

Qualifications & Skills

• Bachelor’s degree in Marketing, Fashion/Textiles, or related field.

• 3–6 years of experience in luxury retail, textiles, fashion consulting, or customer-facing marketing roles.

• Strong interest in fabrics, fashion, and styling.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work independently and build trust with high-value clients.

• A network among premium/luxury lifestyle customers is an added advantage.

⸻

Compensation & Benefits

• Salary Range: ₹30,000 – ₹45,000 per month (depending on experience).

• Incentives: Commission on every meter sold + bonuses for monthly/quarterly sales milestones.

• Perks: Travel allowance, mobile allowance, access to premium fabric collections, client entertainment budget.

⸻

✅ This role is best suited for someone with the flair of a personal fabric consultant – combining marketing, sales, and lifestyle service to help individuals choose fabrics for their wardrobe from the comfort of their homes.