Marketing Manager - Retail

Job Description

Job Description Job Roles & Responsibilities Job Designation :- Marketing Manager - Retail Job Location :- Raipur (CG) Strategy & Planning Develop integrated marketing strategies for both verticals (ISP & Solar) Define buyer personas across residential, commercial, rural, and enterprise segments Plan and manage budgets for brand and performance campaigns Digital Marketing Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO Optimize cost metrics like CPL & CAC, and manage lead funnels Build and execute content calendars for blogs, email, and social media Offline & BTL Execute local campaigns: events, hoardings, flyers, kiosks, etc. Coordinate with vendors and internal teams for timely rollout Support sales/ops with area-specific promotions and branding Branding & Communication Ensure consistent brand messaging and visual identity Create brochures, videos, pitch decks, and sales material Liaise with designers, agencies, and freelancers as needed CRM & Customer Engagement Run referral programs, loyalty drives, and feedback surveys Improve experience via proactive communication and journey mapping Sync marketing with customer support and installation teams Team & Collaboration Lead a team or manage external partners for execution Collaborate with Sales, Product, and Tech on growth initiatives Report monthly metrics and insights to leadership Interested candidates can share their resume/CV on janhvi.p@elxer.com/ +91-7716777744