Marketing Manager (Real Estate)

�� Role Overview

Marketing Manager in real estate leads strategic marketing initiatives that build brand presence, generate leads, and support property sales or rentals. This role thrives on collaboration with sales, development, and creative teams to ensure cohesive, effective campaigns.

�� Key Responsibilities

· Marketing Strategy & PlanningDevelop and implement comprehensive multi-channel campaigns (digital, print, social, events, virtual tours) tailored to target audiences and market segments.

· Content & Channel ManagementOversee creation and distribution of marketing assets: property listings, brochures, emails, social media, blogs. Manage SEO/SEM efforts for maximum exposure

· Market Research & AnalyticsTrack market trends, competitor activity, and consumer behavior. Analyze campaign performance (leads, conversions, ROI, KPIs) and refine strategies accordingly.

· Collaboration & LeadershipWork alongside sales, design, and agencies to align goals and support sales processes. Guide and mentor marketing team members where applicable.

· Budget & Resource ManagementAllocate and oversee marketing budgets, negotiate with vendors, and optimize spending to maximize return.

· Brand & Event ManagementMaintain consistent brand messaging and identity. Plan and execute events—including launches, property showcases, and webinars—to boost visibility and engagement.

�� Required Skills & Qualifications

· Bachelor's degree in Marketing, Business Admin, or a related field; MBA or marketing certifications are a plus.

· 3–5+ years of real estate or property marketing experience (luxury or commercial segments favored).

· Proficiency with CRM, email platforms, SEO/SEM, Google Analytics, and marketing automation tools.

· Excellent writing, communication, and leadership skills, along with strong analytical and strategic thinking capabilities.

· Deep understanding of real estate market dynamics, regulatory environment, and customer segments.

�� Preferred Qualifications

· Experience with virtual tours, AI-driven marketing tools, or automation platforms.

· Background in luxury property or high-end real estate marketing.

· Additional certifications (e.g., CIM, digital marketing), multilingual abilities, or international market experience.

�� Compensation & Benefits

· Competitive base salary plus performance-based bonus or commission structure.

· Benefits may include health insurance, retirement plans, paid leave, and professional development opportunities.

�� Ideal Candidate Profile

· A strategic mindset with data-driven decision-making skills.

· Proactive leader proficient in digital marketing and traditional outreach.

· Skilled communicator and storyteller, capable of translating property value into compelling narratives.

· Adaptable, organized, and collaborative across teams and vendors.

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹120,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of real estate marketing experience do you have?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 8 years (Required)

Work Location: In person