Marketing Manager

About the Company-

InvesTek is a leading finTech providing full stack financial services with the help of AI technology. InvesTek offers services across various verticals such as Wealth management, Investment Banking, M&A Treasury Management, Insurance, Private Equity, Lending Solutions, Startup Advisory, Tax Advisory dedicated to providing personalized wealth management solutions to high net-worth individuals and families. With a focus on Artificial Intelligence & Human Intelligence (HiAi), and client-centric service, we aim to help our clients achieve their financial goals and secure their financial futures.

Key Responsibilities-

1) Strategic Planning & Execution

• Develop Marketing Strategies: Create comprehensive marketing plans aligned with business objectives to promote products or services, Develop and implement integrated marketing campaigns across digital, print, and social platforms

• Implement Campaigns: Oversee the entire lifecycle of marketing campaigns, from ideation and planning to execution and analysis.

• Identify Markets: Research and identify new potential markets for products and services.

2) Budget & Resource Management

• Manage Budgets: Prepare and manage marketing budgets, monitoring expenses to ensure effective allocation of resources & Evaluate ROI: Track marketing expenses and calculate the return on investment (ROI) to demonstrate campaign effectiveness.

• Analyze Performance: Evaluate the success of marketing initiatives using key performance indicators (KPIs) and data analysis to identify areas for improvement.

• Monitor Trends: Stay informed about the latest marketing trends, tools, and best practices to keep strategies relevant.

3) Team Collaboration

• Collaborate Internally: Work closely with sales, product development, and other cross-functional teams to ensure integrated marketing efforts.

• Engage External Partners: Manage relationships with third-party marketing experts, media organizations, and advertising agencies.

4) Brand Building & Communication

• Oversee Brand Messaging: Ensure brand messaging is consistent and effectively communicates the company's value proposition.

• Manage Digital Presence: Oversee digital marketing initiatives, including social media, SEO, and email marketing.

Required skills-

• Bachelor's or Master's degree in marketing, Business, or related field.

• 3-4 years of experience in digital marketing and campaign management.

• Strong analytical skills and experience with AI &marketing analytics tools (Google Analytics, etc.)

• Excellent communication, leadership, and project management skills.

• Creative mindset with a passion for storytelling and brand building.

• Experience in marketing-specific tools or platforms.

• Familiarity with CRM systems and automation tools.

• Knowledge of performance marketing and growth hacking techniques

• Understanding of recent technologies in Financial Markets & Business.

• Strong cross - cultural awareness and interpersonal skills.

Job Type: Full-time

Pay: From ₹35,000.00 per month

Work Location: In person