Posted:14 hours ago| Platform: Linkedin logo

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Job Type

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Job Description

About Company


IMS-Proschool


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We are seeking an experienced, dynamic, and result-driven Digital Marketing Manager. The candidate will be responsible for managing Proschool brand , driving student enrollments, conceptualizing marketing campaigns across platforms that effectively position Proschool as a premier learning destination for professional courses. He will be required to collaborate with cross functional teams. 


Key Responsibilities:


  • Marketing Strategy and Budgets: Brand Marketing, create and implement marketing strategies across digital, offline, and B2B channels. Manage Marketing Budgets. 
  • Content & Creatives: Conceptualize marketing campaigns and collaterals, lead content initiatives (blogs, videos, webinars, social media) that engage students. 
  • Digital Marketing: Oversee and monitor performance marketing (Google Ads, Facebook, LinkedIn), SEO/SEM, email marketing, and content marketing initiatives.
  • Analytics and Reporting: Track and report KPIs and ROI for marketing activities. Use data to improve decision-making and performance.
  • Product Marketing: Work closely with the academic and product teams to ensure effective positioning of programs and launch campaigns for new courses.
  • Lead Generation: Drive student acquisition strategies through targeted campaigns and optimize the lead funnel for maximum conversion.
  • Team Management: Lead and mentor, marketing team.


Personality Traits Preferred:

  • Good Interpersonal skills, Team Management, Resourceful, good at Networking and Hands-on.

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